Born from a mother's love

Doodle Dough began with a simple need. Founded by Shailie in 2021, the idea was born when her daughter was just three years old. Unsatisfied with the texture and fragrance of store-bought dough, she began experimenting at home to create something softer, non-sticky, soothing, and truly enjoyable for little hands.

After many trials, the perfect recipe was finally created, soft, fragrant, and irresistibly fun to play with. What started as a homemade creation for one little girl soon became something Shailie wanted to share with other children and families.

Today, every jar of Doodle Dough carries that same warmth, care, and intention, handmade to bring calm, creativity, and happiness into playtime.